Mailchimp vs. BYOA: Why Owning Your Email Infrastructure Matters
Your marketing automation platform shouldn't also be your landlord. Here's why the BYOA model is changing the economics of email marketing for SMBs.
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Insights on marketing automation, product updates, and best practices.
How to Set Up a Drip Campaign with SendGrid + Twilio (Step-by-Step)
You don't need an all-in-one platform to run sophisticated drip campaigns. You need the right providers and a way to connect them.
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After 7 years of freelance development and 10+ drip campaign projects, I kept hitting the same wall, vendor lock-in, hard-coded logic, and marketing teams stuck waiting on developers. So I built the tool I wish I'd had all along.
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