Analytics FEATURE

Flow Analytics & Reporting

See how your flows perform across enrollments, messages, delivery, and engagement.

Understand how your automations perform with aggregate reporting for flows, enrollments, email and SMS activity, delivery, and engagement. Review account-wide results or focus on one flow across 7-, 30-, or 90-day periods.

Open Flow Statistics

Key Capabilities

Account or flow reporting

Review account-wide performance or select an individual flow.

Flexible reporting windows

Compare activity over the last 7, 30, or 90 days.

Enrollment overview

See total, active, and completed enrollments alongside active and total flows.

Email and SMS volume

Compare channel volume with successful and failed message counts.

Engagement rates

Review aggregate delivery, open, click, and bounce rates with supporting counts.

Daily trend charts

Track messages, enrollments, and opens over time.

On-demand refresh

Request the latest summary and time-series results from the reporting view.

How It Works

Open Flow Statistics

Go to the dashboard Stats view to open aggregate flow reporting.

Choose the scope

Leave the flow selector unfiltered for account-wide results or select one flow.

Select a period

Choose the last 7, 30, or 90 days.

Review summary metrics

Check flow, enrollment, message, delivery, and engagement totals.

Explore trends

Compare daily messages, enrollments, and opens in the charts.

Refresh the report

Request current summary and time-series data when you need an updated view.

Use Cases

Compare account-wide activity with the performance of an individual flow.
Monitor active and completed enrollments.
Compare email and SMS sending volume and failed sends.
Review aggregate delivery, open, click, and bounce rates.
Identify daily changes in message volume, enrollments, and opens.
Use aggregate trends to decide where event-level investigation is needed.

Flow Analytics gives you an aggregate view of how automations are running across your account. Review all flows together or select one flow to focus on its enrollments, message activity, delivery results, and engagement.

Choose a 7-, 30-, or 90-day reporting period, then use summary cards to understand active flows, enrollment status, email and SMS volume, successful and failed sends, and aggregate engagement rates. Daily charts make it easier to see changes in messages, enrollments, and opens over time.

This reporting view complements Click & Open Tracking. Flow Analytics summarizes performance and trends, while tracking records help investigate individual delivery and interaction events.

Why teams build on Drip Drop

Drip Drop is bring-your-own-account automation: you keep your own sending reputation, pricing, and data, and Drip Drop handles the flows, templates, contacts, and reporting on top — no marked-up credits, no lock-in.

Frequently Asked Questions

What does Flow Analytics report?

It summarizes flows, enrollments, email and SMS activity, delivery outcomes, and aggregate engagement metrics.

Can I report on one flow?

Yes. Select a flow to scope both summary metrics and daily trend charts to that automation.

What reporting periods are available?

The current reporting view provides 7-, 30-, and 90-day periods.

Does it show individual opens and clicks?

No. Flow Analytics aggregates performance. Use Click & Open Tracking or flow interaction history for individual events.

How are engagement rates calculated?

Rates use aggregate event counts such as delivered, opened, clicked, bounced, and successful messages. They are not presented as unique-recipient rates.